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Why
Ventana® Models Work
Smart choices come from solid understanding and clear communication
of which actions will improve performance and why. Four qualities
of Ventana models combine to yield better performance through smart
choices:
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Alignment: Ventana models are focused on client choices and client
performance. Inputs include all the organization's options for
action, and the outputs describe outcomes by the organization's
measures of success. The models are built through a responsive,
flexible process to align the model with the organization's decision
needs.
• Reliability: Ventana models are industrial-strength and
robust, to help clients consistently choose actions that maximize
the odds of success -- even in conditions never before encountered.
• Persuasiveness: Ventana models inspire confidence through
demonstrable consistency with expert knowledge; through output
that supports compelling, data-supported stories about what will
happen and why; through realistic, easily visualized internal
mechanics; and through an inclusive development process that earns
the trust of the organization.
• Organizational Fit: Ventana models fit the way the organization's
people spend their time and make decisions, relate to the way
they think about their business, and inspire them to use the model
to its full advantage.
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>
Alignment
> Reliability
> Persuasiveness
> Organizational Fit
Alignment
Focused on the choices that will improve performance, Ventana
models include as inputs all the potential actions the organization
can take, and as outputs, the organization's measures of success.
Visibility, flexibility, and accountability while designing
the models assure that the model system is a solution and
not just a deliverable. Ventana models are aligned to client
needs through four principles:
• Verifiable capability: Through prototypes, demonstrations
and live simulations, Ventana displays the evolving functions
and effects of the model throughout the building process,
so clients can verify in advance that the model system will
do what it is supposed to do.
• Flexible design: Ventana's modeling approach of rapid
evolution under client guidance (see Building Ventana Models)
allows the decision levers and output performance metrics
to change as understanding deepens over the course of the
model development.
• General scope: Ventana also strives to make its models
as general as possible. The models are not limited to historical
and expected conditions, but are built to explore a very
wide range of conditions and situations to remove blinders
and avoid missed opportunities.
• Top-down orientation: The client's options and desired
outcomes are the starting point for the model. All of the
factors that might come into play are included, in as much
detail as required to accurately represent each factor's
effects on overall performance.
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