Ventana Industry Models

Ventana® Industry Models focus on the dynamics of industry-wide growth and change. They are used by firms to understand strategy, policy makers to understand regulatory effects before they are implemented, suppliers to plan capacity and pricing, consumers to determine their rules of engagement, and investors wishing to influence and profit from industry trends. Below is an example of a visible model, in this case with two clients.

Examples
> National Airspace Sytem
> B2B Economy

B2B Economy
For a leading information technology provider, Ventana modeled the potential behaviors of B2B e-markets. Crucial model aspects included the effects of market uncertainty, and the effects of choices made by individual businesses on the general economy. By examining the bottom-line effects for all participants in different B2B market models, Ventana determined which designs and price structures could make participants successful, and which could not. The model revealed unanticipated pitfalls in e-market pricing and cost sharing arrangements, into which uninformed managers could easily stumble. It also suggested a number of new opportunities created by sharing information across supply chains. The client used the model to consider candidate B2B investment strategies.