Ventana Industry Models

Ventana® Industry Models focus on the dynamics of industry-wide growth and change. They are used by firms to understand strategy, policy makers to understand regulatory effects before they are implemented, suppliers to plan capacity and pricing, consumers to determine their rules of engagement, and investors wishing to influence and profit from industry trends. Below is an example of a visible model, in this case with two clients.

Examples
> National Airspace Sytem
> B2B Economy

US Federal Aviation Administration

US Federal Aviation Administration For the FAA, Ventana has developed and is continuing to expand the applications of a comprehensive National Airspace System (NAS) Strategy Simulator. The simulator provides a framework to evaluate infrastructure and regulatory strategy. To achieve realism without getting bogged down in massive detail, the model aggregates participants into communities, each acting in its own interests. The model takes a high-level approach to understanding when different system constraints become active, in order to evaluate potential policies for their system-wide effects. This strategic decision support system is used to assist the FAA’s COO transition to a Performance Based Organization, enable the analysis of policies that guide NAS strategic operations management, understand future revenues from alternate ticket tax policies, and understand the impact on cost of operations of different industry demand scenarios. In this work Ventana coordinates and integrates the supporting work of four major Universities.

The NAS Strategy Simulator was featured in the Winter 2004 issue of Public CIO magazine.